Heinz is rolling out new-look HP sauces in the UK that are available in what the US company calls a “top-down” format.

The ketchup maker said today (21 March) that it was “turning the nation’s favourite BBQ sauce on its head” with a “new, easy-to-squeeze, top-down” bottle.

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The HP Original, Mild and Hot BBQ sauces – as well as Heinz’s range of HP Fruity sauces – are being rolled out this month.

Heinz claimed the new-look bottle would help barbecue lovers this summer and give the range a more upmarket look.

“By introducing the new format we are making it easier for people to add a squeeze of their favourite HP BBQ Sauce to their sausage or burger.  The new top down format will also have a more premium look which will appeal to both new and existing consumers,” said Heinz brand manager Sally Burtonwood.

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