Food giant Heinz is to market and distribute its infant feeding ranges directly to the market, following the termination of an agreement with Ceuta Healthcare.
Heinz said today (14 July) that it ended the agreement with the sales and marketing agency after a strategic review of its infant feeing operation.
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The move, Heinz said, will create “significant benefits” for both new and existing customers and comes into effect on the 1 August.
“Contacting our customers directly about our infant feeding portfolio, provides an exciting opportunity to continue to grow the category,” said Derren Plows, national account controller for Heinz. “Our customers should be reassured about the additional benefits that the re-alignment will create for them.”
