Weight Watchers from Heinz is introducing low-calorie products to the frozen category for the first time.
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Heinz said the UK of WWfH Taste Temptations would be “a new indulgent range of frozen ready meals and desserts”.
“Dieters still want to reward themselves with delicious products that taste just as good as their favourite full fat treats,” said Amanda Walker, marketing director for Heinz Frozen UK.
The range comprises products including steak in peppercorn and onion sauce, as well as a triple chocolate indulgence dessert.
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By GlobalData
