Heinz has launched three “groundbreaking” soup ranges, the company’s UK arm said today (6 August).

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Heinz unveiled the lines – Heinz Farmers’ Market, Heinz Taste of Home and Heinz Soups of the World – in a bid to meet consumer demand for “greater flexibility, variety and excitement”, the company said.


The “hearty” Farmers’ Market range encompasses four products and will be available in larger 515g portions. The Taste of Home soups will be available in four varieties, while the Soups of the World range takes its cue from recipes in countries including Italy, Morocco and Mexico.


“These new ranges fit perfectly with three key trends: premium, sustenance and ethnic flavours,” said Heinz marketing manager Matthew Cullum.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact