UK supermarket chain Iceland is developing a pizza that aims to set libidos leaping.
It will be launched under the Pizzagra name and will feature a patented combination of ingredients and toppings that are renowned for their ability to lift the libido in both men and women including artichoke, asparagus, ginger, chocolate and banana.
A prototype being trialled with focus groups this month has a heart shaped base, to drive the point home.
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