UK retailer bakery chain Greggs has confirmed that it will roll out branded frozen sausage rolls into over 700 Iceland Foods stores.
The 12-month agreement means that more Iceland Foods outlets will sell frozen Greggs branded sausage rolls following a three-month trial launched in July.
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A spokesperson for Greggs said that the results of the trial showed that there wasn’t an impact on sales in its stores close to the Iceland outlets trialling the products.
She added that Greggs has no plans to roll the products out the products in bigger retailers such as Asda and Tesco.
