KP Snacks, the UK arm of German snack group Intersnack, is launching an “American-style” line for its McCoy’s brand.
The Fire Pit Sizzlers crisps are pitched as a “male snack” and consist of three varieties: hickory smoked BBQ ribs, buffalo chicken wings and grilled cheese. The line aims to tap into the “growing food trend” in the UK for “American-style, fire-based cooking and dining”, KP said.
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“We understand the importance of leading the category, keeping things fresh and continuing to develop new flavours which we know will be a hit with our consumers. McCoy’s Fire Pit Sizzlers are the perfect snack to enjoy on-the-go or at home, watching the many big sporting occasions and events this summer,” KP marketing director George Johnston said.
