Heinz has undertaken a corporate reshuffle in the UK with plans to move its frozen and chilled business into one fully-integrated UK and Ireland business.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The US food giant said the move, which will see brands including Aunt Bessie’s and Weight Watchers join its flagship beans and sauces, would create “positive synergies and growth opportunities”.
Dave Woodward, president of Heinz UK & Ireland, will head the new structure.
However, Woodward said the company would create a stand-alone unit for Heinz’s frozen and chilled desserts.
He said: “This will create an additional focus for investment and growth acceleration in our retailer-brand desserts business and the Ross, American Dream and Devonshire desserts brands.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
