Kerry Group is responding to consumer demand in the UK for “premium” offerings with the launch of a “Great British Recipe” range of sausages under its Wall’s brand.
The launch is expected to build “on the success of Wall’s core range” which also includes a selection of pastries.
Go deeper with GlobalData
The sausage range packs carry “a host of premium cues” including a “Quality British Pork” statement and a Union Jack above the Wall’s logo.
“Our research showed that the equity and heritage of the Wall’s brand, coupled with the growth in premium sausages, meant this was the ideal time to add a new premium range of sausages under the famous Wall’s banner,” explains Michael Moore, Wall’s marketing manager at Kerry Group UK arm Kerry Foods.
“Wall’s has been a popular fixture on Britain’s breakfast, lunch and dinner tables since 1786 and has always been associated with quality. Our new Great British Recipe range will further enhance that reputation, while building a new branded sales opportunity for convenience retailers.”
The six pork premium sausages will retail at GBP3.19 (US$4.21); 10 pork premium sausages will retail at GBP5.00; six Cumberland premium sausages will retail at GBP3.19 and 10 pork premium Chipolata sausages will retail at GBP3.19.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
