Kerry Group is to launch a range of frozen ready meals in the UK next month.
The Made For You frozen ready-meals range comprises ten products offering “quality ingredients and generous portion sizes”, the company’s Kerry Foods arm said.
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The range includes Slow cooked Beef with Gratin Potatoes (450g), Chicken Tikka Masala with Pilau Rice (500g), Hunters Chicken with Roasted Potato Wedges (450g), Wild Mushroom Risotto (450g).
Kerry Foods innovation director David Hamilton said: “This is a really exciting launch for Kerry Foods and is set to reinvigorate shopper interest in frozen ready meals. The Made for You range is designed to challenge consumer perceptions of frozen ready meals and provides a range of high quality, freshly frozen, delicious meals that are great value for money.”
Brian Young, director general of industry body the British Frozen Food Federation, said supported the launch of a “premium” product.
“Frozen ready meals have been over promoted and under priced for too long, so to bring a premium offering into the sector is fantastic,” Young said.
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By GlobalDataThe Made For You “restaurant meals” will be available from 17 October in Morrisons stores for GBP2.49 (US$3.87) to GBP2.79, with an introductory offer of GBP2.00.
