Kerry Group is continuing to target UK kids through its teatime range, adding new lines of Mini Sausages and Mini Burgers.
Available this month, the products come on the back of the “successful” Richmond Mini Meatball launch said a statement issued by the company.
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The new ‘mini’ range will include three chilled products – meatballs, sausages and burgers – and two within the frozen sector; meatballs and sausages.
Caroline Segalen, marketing manager for Richmond, said: “We have identified an opportunity in the market to offer a teatime solution for mums that will enable retailers to drive incremental sales and unlock category growth. We know mums today are on the go and want to grab something quick and easy that delivers on taste and convenience. By expanding the Richmond range, we are giving shoppers’ choice, delivering a variety of products to suit their family’s needs from a brand they know and trust.
The chilled range of products, Mini Meatballs, Mini Burgers and Mini Sausages will retail at GBP1.75 (US$2.91) and the frozen Mini Meatballs and Mini Sausages will retail at GBP1.50
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