Kettle Foods has expanded the its Crispy Bakes range in the UK with the launch of a salt and malt vinegar offering.
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The company has decided to extend the low-calorie range following consumer demand. Crispy Bakes are the low calorie alternative to the group’s flagship brand Kettle Chips.
Kettle Foods brand manager Samantha Garnham said that almost four-fifths of Crispy Bakes sales come from “repeat purchase”.
She added: This means that stocking Crispy Bakes will directly lead to an increase in overall sales, rather than cannibalising them.”
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By GlobalData
