Kraft Foods has added a range of yoghurt breakfast biscuits to its BelVita brand in the UK.

The Belvita Breakfast Yogurt Crunch is made with wholegrains, cereals, provides a source of fibre and calcium and contains a selection of vitamins and minerals, the company said. The biscuits include a live yoghurt filling in the middle.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The launch follows the introduction of the Belvita breakfast biscuit range in the UK last January.

Kraft Foods senior brand manager Rahul Gursahani said: “We are all very proud of the result and this will hopefully continue to increase the current appetite for breakfast biscuits in the UK.”

The Belvita Breakfast Yogurt Crunch is available in supermarkets and leading retailers for GBP2.49 (US$3.97) and comes in a 253g box containing five sachets of two biscuits.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact