Kraft Foods has extended its Cadbury stable in the UK with the addition of a mini variant for its Bubbly chocolate bar.
The company said the “self eat” version will be available in a smaller format and will be supported by a GBP1.5m marketing campaign to boost awareness of the product. The campaign will comprise social media, TV advertising and point of sale.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.
