Kraft Foods has extended its Cadbury stable in the UK with the addition of a mini variant for its Bubbly chocolate bar.
The company said the “self eat” version will be available in a smaller format and will be supported by a GBP1.5m marketing campaign to boost awareness of the product. The campaign will comprise social media, TV advertising and point of sale.
Kraft launched the Bubbly line, which drew comparisons with Nestle’s Aero bar, earlier this year.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Food Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
