Kraft Foods is building on its Dairylea Dunkers convenience offering with the launch of a nachos variant in the UK
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The addition comes in four-packs and singles, with price-marked packs for the convenience sector.
The launch will be supported with a GBP2m (US$4m) TV and outdoor advertising campaign, which begins in April.
“To ensure our success and continued sales growth in the children’s cheese snack market, it’s vital that we provide convenience store retailers with a developing and varied product range that enables them to meet consumers’ ever-changing needs,” said Dave McNulty, convenience sales director at Kraft.
Dunkers Nachos are priced at GBP0.65.
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By GlobalDataKraft also plans to replace 85g Dairylea portions with 160g Dairylea portions next month.
The larger portions will retail at GBP1.15 and be available to convenience retailers in case sizes of six.
