German discounter Lidl has dipped its toe in the convenience sector with the launch a Lidl Express test store in north London.
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Located in the Edmonton Green shopping centre, the 5,920 square foot store is a first for Lidl Schwartz, which operates the larger format discount chain throughout Europe.
The Lidl Express has been open a month and is about half the size of a regular Lidl outlet. While the product range is limited by space the offering is much the same as at the company’s larger stores, a spokesperson for Lidl told just-food.
The scaled-back product range at Lidl Express will also be sold for the same price as at the discount stores, the retailer revealed.
There are currently no plans for a wider rollout.
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By GlobalData“We have launched one Lidl Express: it is a test store and we will wait and see how it performs before considering further openings,” a spokesperson for the company told just-food. “The smaller size gives us access to urban areas, but our model remains the same.”
