Hain Celestial has expanded and revamped the image of its Linda McCartney range in the UK.
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The new dishes, which the company says are free from artificial colours, flavours and preservatives include, Thai Green Curry, Balti Curry and Moroccan Tagine.
“We are all very excited about these contemporary new dishes as they add a new dimension to the Linda McCartney range,” said marketing manager James Gentle. “They help extend the appeal of our range to a broader target market which will continue to fuel the growth of the category and encourage consumers to reduce their meat consumption.”
Hain said the refreshed image reflects the “personal connection between its creator and the McCartney family continuing Linda’s ethics and values”.
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By GlobalData
