Mars Inc has launched a range of Dolmio tomato-based sauces for meatballs in the UK.
The range, comprising Tomato & Basil, Tomato & Chilli and Tomato & Garden Vegetables, is the first of its kind in the wet cooking sauces sector, Mars claimed.
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The food giant is targeting families and health-conscious consumers with the range, which it says is made with 100% natural ingredients. A GBP3m (US$4.7m) media campaign will support the launch.
