Mars has pulled a Snickers television commercial in the UK after receiving a complaint from a gay rights group.
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The advert, the second in a series featuring Mr T, was withdrawn after The Human Rights Campaign Foundation criticised the ad for using negative gay stereotypes.
In the commercial Mr T accuses a speedwalking man of being a “disgrace to the man race”.
“This ad is the second in a series of UK Snickers Ads featuring Mr T, which are meant to be fun and have been positively received in the UK,” a spokesperson for the US-based confectionery giant told just-food.
“However, we understand that humour is highly subjective, and it is never our intention to cause offence. Accordingly, we have pulled the Mr T Speedwalker ad globally,” the spokesperson concluded.
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By GlobalData
