Mars Foods is re-launching its Dolmio Stir-in range with a complete packaging redesign and improved recipes, the company said today (24 June).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The re-launch will be accompanied with a GBP1m through-the-line marketing campaign including TV and press advertising, PR and in-store support.


The “fresh, bold new look” encompasses colourful packaging across the ten Stir-in recipe varieties and has been designed to remind consumers that Dolmio Stir-ins are an easy way to make pasta more exciting.


Available in 150g pots, the packaging includes GDA information.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now