Mars Foods is re-launching its Dolmio Stir-in range with a complete packaging redesign and improved recipes, the company said today (24 June).
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The re-launch will be accompanied with a GBP1m through-the-line marketing campaign including TV and press advertising, PR and in-store support.
The “fresh, bold new look” encompasses colourful packaging across the ten Stir-in recipe varieties and has been designed to remind consumers that Dolmio Stir-ins are an easy way to make pasta more exciting.
Available in 150g pots, the packaging includes GDA information.
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