Mars subsidiary Masterfoods has hired Abbott Mead Vickers BBDO to handle the creative account for its Maltesers confectionery brand.
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Just two months ago, Masterfoods ended its 50-year relationship with rival advertising agency D’Arcy, reported Marketing.
The Maltesers account is said to be worth some £3.7m per year, as Maltesers is one of Masterfoods’ flagship confectionery brands. BBDO is also in the running to gain the Skittles account.
