United Biscuits UK has launched a GBP1.2m (US$1.8m) television campaign to promote a 50% reduction in the saturated fat contained in its McVitie’s Digestives.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
On TV screens this month, the campaign creative will run throughout January and February and is being supported by PR and a national press advertising campaign across women’s magazines.
“McVitie’s is the nation’s favourite biscuit brand and now that we have been able to reduce the saturated fat by 50% in McVitie’s Digestives, McVitie’s Rich Tea and McVitie’s HobNobs without affecting the taste, we are sure that the brand is going to be more popular than ever,” said Nick Stuart, commercial manager at UBUK.
