The UK’s United Biscuits is launching a GBP5m (US$9.9m) TV campaign to support its biggest brand, McVitie’s Digestives.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Produced by Aardman Animations, the team behind the Wallace and Gromit characters and Creature Comforts ads, the campaign starts its run on this week.
UB said the campaign focuses on the “wholesome qualities” of the range, using talking, CGI-animated ingredients and will run with the strap line: “McVitie’s Digestives. Wholemeal at their heart.”
Nick Stuart, commercial manager at UBUK, added: “In 2007 the brand grew strongly and with stunning new packaging across the range, heavy-weight support on TV and in-store POS, we’re confident it’ll be an even better year in 2008 for Digestives.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
