Exotic fruits and “fresh soothing” flavours will be the new trend for 2009, according to research by Mintel.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The new products of tomorrow won’t be “bland, mild or boring”, the market research company said, but will include seven key flavours; Persimmon, Starfruit, Lavender, Cactus, Chimichurri, Peri-Peri and Masala.
“Today’s manufacturer is constantly looking for those tastes and aromas that stand out and capture shoppers’ imagination,” the company said. “By adding exotic fruits and unusual ingredients to everyday products, companies give people the opportunity to experiment and move out of their comfort zones without breaking the bank.”
