Mondelez International is hoping to attract younger UK consumers to its Maynards confectionery range with the launch of its Soda Popz line.

The product comprises five colours and flavours including: cola, orangeade, cherryade, tropical and apple fizz.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“All bring a tongue twisting sour sensation, followed by a mouth-watering fruity flavour, ending on a sweet note,” Mondelez said.

The launch comes on the back of the roll out of Maynards Sour Patch Kids last summer, which Mondelez said is now worth around GBP2m (US$3.1m).

The roll out will be supported by a GBP2.6m investment to include TV activity.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now