Mondelez International has announced again combined two brands for a Cadbury product launch in the UK.
The snack firm said “the success” of its Cadbury Dairy Milk with Oreo and Daim launches has prompted it to bring together another two brands expected to drive incremental sales across the chocolate tablets range.
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The 120g tablet blends chunks of Chips Ahoy cookie with Cadbury Dairy Milk chocolate.
Matthew Williams, marketing activation director at Mondelez International, said: “Combining popular brands creates excitement among consumers, opening up a much larger market and offers retailers the opportunity to boost sales. We want to drive excitement and awareness around the Cadbury Dairy Milk co-brand range, appealing to younger consumers and promoting bold combinations.”
The Cadbury Dairy Milk Chips Ahoy product launches in September and has an RSP of GBP1.42 (US$2.43).
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