Mondelez International is to roll out Cadbury Crunchums, a chocolate-covered cereal snack, in the UK.

The global snacks group said the new product, to go on sale next month, follows other “quirky snacks” like Cadbury Popcorn and Cadbury Pretzels.

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Cadbury Crunchums will be sold in sharing bags. A 105g bag will have an RRP of GBP2.03 (US$3.09).

Citing Nielsen data for the year to 13 April, Mondelez said the UK chocolate bags category was worth GBP378.4m and growing at over 16%. Cadbury brands account for over 26% of sales, it said.

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