Mondelez International has extended its Cadbury Dairy Milk brand in the UK with the launch of bite-sized Pebbles.

Cadbury Dairy Milk Pebbles are sugar-coated pebble-shaped bites of Dairy Milk available in a sharing bag.

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“Pebbles are a lovely new addition to the Cadbury sharing range and we’re really excited to launch another great bitesize bag. They are a fun, tasty, colourful new treat designed for everyone to share and enjoy,” said Sally Barton, brand manager for Cadbury Bitesize.

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