Mondelez International has launched Cadbury Eclairs Velvets into the UK market.

The softer variant of Cadbury Eclairs has a caramel and chocolate centre and is available from today (17 February).

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Mondelez is aiming to attract younger consumers to the product. Kaitlin Williams, candy brand manager at Mondelez, said: “Cadbury Eclairs is already worth GBP16.4m and we’re hoping to grow sales even further with this latest innovation for the family.

“We saw a fantastic opportunity to bring something special to the indulgent candy category, with a new softer eat enrobed in delicious Cadbury milk chocolate to attract new consumers to the format and inspiring new occasions for individual snacking, particularly within the afternoon dip.”

Cadbury Eclairs Velvets will be available in 151g packs, with an RRP of GBP1.99.

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