Mondelez International said hopes to bring “families” to the gummy candy category in the UK with the launch of Maynards Discovery Patch Animals.

Discovery Patch Animals include fruit flavour jelly and foam sweets with “fun” animal shapes.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

An “interactive” world map features on packaging, Mondelez said. The company has also developed an app to allow consumers to “discover even more”. Consumers can download the app and then scan the front of pack to unlock additional content.

The launch is being supported by a GBP3m (US$5m) advertising spend, including TV, out of home, digital and in-store activity. 

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now