UK supermarket group Wm Morrison has halted its decline in market share and actually showed a slight increase in the latest period, according to industry data.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The latest TNS Grocery market share figures for the 12 weeks to 9 October 2005, showed that the combined Morrisons/Safeway share edged up to 11.4% from 11.3% in the previous month.
Sainsbury’s continued to show growth, with its share moving up from 15.4% a year ago to 15.6% now.
“If past history is repeated we should see this share move above 16% during Christmas as Sainsbury traditionally does well during this period,” said Edward Garner, communications director of TNS Superpanel.
Asda’s market share was 16.7% in the latest period – down from 16.9% last month and 16.8% a year ago.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataSomerfield holds on to its record 4.3% share from last month, while Waitrose also held on to its record 3.7% share for the seventh successive period.
Finally, Tesco’s strong run continued with its market share rising from 28.1% a year ago to 30.3% now.
