Morrisons has confirmed that it plans to push ahead with the expansion of its fairtrade and organic ranges.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“This is a strategy that has been ongoing for the past few years. The expansion of our organic and fairtrade offering is a natural progression in response to growing customer demand,” a spokesperson for the group told just-food today (20 May).
Morrisons intends to increase its organic offering by 20% this year, the retailer revealed in its CSR report. This builds on an increase of 140% in the year to 2 February.
The UK’s fourth-largest supermarket operator also said it want to grow its fairtrade range by 40%. Morrisons already increased its offering by 127% last year.
Morrisons launched a TV and in-store ad campaign this week to promote its fresh and seasonal offer.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
