UK grocer Morrisons has purchased a seafood processing facility in Grimsby to supply fresh fish to its own stores.
The company will acquire an empty factory in Grimsby and equip it for seafood production by the end of 2012, the retailer revealed today (5 March).
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The move represents a “further step” in Morrisons’ strategy of manufacturing more of the fresh food that is sold in its stores, the company said. It will create around 200 jobs.
“It is part of our ongoing strategy to reduce the complexity of the supply chain and costs for our customers,” a spokesperson for the company told just-food.
“This will deliver mouth-wateringly fresh fish into our stores. Nobody else is buying direct from the quayside but we’re doing it. Building this seafood business will allow us to move our fish from ‘catch to kitchen’ even more quickly, giving our customers fantastic quality seafood products at stunning prices,” CEO Dalton Philips added.
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