UK retailer Morrisons has become the first top four retailer in the UK to switch to 100% British free range own-label shell eggs.
The retailer said today (29 March) that it has also introduced an ‘online egg tracker’ to its own-brand Natures Nest range, allowing customers to trace their egg back to the farm where it was laid.
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Morrisons said all eggs will be stamped with an individual code to enable consumers to trace its origins.
The introduction of 100% British free-range eggs comes nine months earlier than Morrisons had previously targeted, it said.
Jamie Winter, trading manager from Morrisons, said: “We sell over 10 million eggs each week, so our move to 100% British free range will really make a difference to the welfare of laying hens and will enable more customers to buy free range each week.”
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