Müller is launching a limited-edition black cherry and dark chocolate Fruit Corner yoghurt next month.

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The new flavour, which is available for a limited time only, will be the first in a series of limited-edition Corner lines planned for the UK market.


It is also the first fruit corner to incorporate chocolate.


Marketing support behind the limited-edition line includes sampling, inserts in Müller Corner six packs, on-line activity and below-the-line promotions.


Chris McDonough, Müller UK’s marketing and R&D director, said: “The programme of original limited-edition lines will keep bringing new impetus to the Müller Corner brand, which continues to outperform the SLDP (short-life dairy products) category.”

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The new limited-edition launch forms part of a GBP8.5m (US$15.6m) marketing spend behind the Müller Corner brand in 2008, which includes TV and radio advertising, sampling activity and new packaging.

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