Müller is launching a limited-edition black cherry and dark chocolate Fruit Corner yoghurt next month.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The new flavour, which is available for a limited time only, will be the first in a series of limited-edition Corner lines planned for the UK market.
It is also the first fruit corner to incorporate chocolate.
Marketing support behind the limited-edition line includes sampling, inserts in Müller Corner six packs, on-line activity and below-the-line promotions.
Chris McDonough, Müller UK’s marketing and R&D director, said: “The programme of original limited-edition lines will keep bringing new impetus to the Müller Corner brand, which continues to outperform the SLDP (short-life dairy products) category.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe new limited-edition launch forms part of a GBP8.5m (US$15.6m) marketing spend behind the Müller Corner brand in 2008, which includes TV and radio advertising, sampling activity and new packaging.
