The UK branch of Swiss food giant Nestlé has denied it is in crisis over poor confectionery and chocolate sales in 2003.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Alastair Sykes, chairman of Nestlé UK, said confectionery sales slid 2% in 2003 compared to the previous year, while sales of KitKat fell more than 9% and sales of KitKat Chunky fell 18%, reported the Telegraph.


“This is not a situation I am happy with but not a situation I would describe as a crisis,” Sykes was quoted by as saying.


Group chief executive Peter Brabeck said the company expected to make up some lost ground during 2004.


“There is a loss of volume and loss of market share but not to the extent that the business is in danger. We would hope to report back in a year that we have recovered at least some of that loss,” Brabeck was quoted by the Telegraph as saying.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact