The UK branch of Swiss food giant Nestlé has denied it is in crisis over poor confectionery and chocolate sales in 2003.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Alastair Sykes, chairman of Nestlé UK, said confectionery sales slid 2% in 2003 compared to the previous year, while sales of KitKat fell more than 9% and sales of KitKat Chunky fell 18%, reported the Telegraph.


“This is not a situation I am happy with but not a situation I would describe as a crisis,” Sykes was quoted by as saying.


Group chief executive Peter Brabeck said the company expected to make up some lost ground during 2004.


“There is a loss of volume and loss of market share but not to the extent that the business is in danger. We would hope to report back in a year that we have recovered at least some of that loss,” Brabeck was quoted by the Telegraph as saying.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now