Nestlé is refreshing the look of its white chocolate brand Milkybar in the UK.
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From this month, packaging will feature a brighter yellow colour in a bid to create better stand-out for the brand and highlight its ‘all natural ingredients’, the company said today (6 March).
Graham Walker, Nestlé UK trade communications manager, said: “The packaging redesign and new outer for Milkybar are the next steps to ensure the continued success for one of Nestlé Confectionery’s bestselling brands. Retailers are advised to stock up on the new and improved brighter packs and position them in a high traffic area.”
Earlier this week, Nestlé enlisted skateboarder Bob Burnquist and skateboarding director Ty Evans to put together its latest commercial for the Aero brand.
The advert is part of a GBP7m (US$9.8m) campaign behind the Aero brand, called ‘Feel the Bubbles’.
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