Nestlé is to rebrand its Australian Violet Crumble as Golden Crumble in the UK in the New Year, reported The Grocer. The Violet Crumble bar consists of honeycomb covered in milk chocolate – similar to Cadbury’s existing Crunchie brand.
Golden Crumble will initially be launched as a limited edition 50g bar and should be on-shelf after Christmas, the report said.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.
