Nestlé is introducing a new redesign across all its Aero product packaging, which will come in to effect this month.


The new packaging is designed to “capture shoppers’ attention” by creating better stand out on shelf, whilst conveying a more “adult, indulgent look” for the brand, the company said.


A new metallised laminate film is also being added to ensure the product is kept fresher.


Graham Walker, Nestlé UK trade communications manager, said: “This packaging relaunch is the next step for Aero and is set to increase sales for retailers by creating better stand out on shelf. 


The repackaging launch will be supported by a GBP2.5m (US$5m) marketing campaign, which will include TV and bus sides from October.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now