The marketing campaign for the relaunch of Nestlé’s Yorkie bar ran into more problems at the weekend, when a woman handing out free samples of the bar to male shoppers at Bristol’s Broadmead shopping centre was attacked by an aggrieved middle-aged man.
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The advertising campaign, which plays on the masculine identity of the brand and insists “it’s not for girls”, has already been banned from Birmingham and Liverpool after city council members complained about its sexist nature.
Christina Chale, who has organised several free chocolate handouts to men under the slogan “Don’t feed the birds”, was reported as saying: “We have had to call it a day which is a shame – we have a van load of bars we won’t be able to give out in Bristol. Where is people’s sense of humour?”
The 21-year-old attack victim, student Sian Gunney, added: “A lady was complaining that it was disgusting, sexist and demanding to talk to a manager.
“The man came over, took a bar for her and then grabbed my hand which was in the box and twisted it and slammed it, breaking all the chocolate bars […] he left swearing.”
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By GlobalData
