In this age of political correctness, chocolate giant Nestlé Rowntree must have anticipated some public aversion to its latest advertising campaign for the chunky chocolate bar Yorkie.
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The bar has always been marketed with men in mind, and was associated for years with male truckers, but the latest relaunch is far more blatant in that the bar is “not for girls”; a risky stance in itself given the fact that women make up the majority of chocolate eaters in the country.
The company has now had its permission to hand out Yorkie bars to men (and not women) in Liverpool withdrawn by the city council after a complaint from a council worker.
To read more about the Yorkie relaunch last month, click here.
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