UK soup maker New Covent Garden has entered a new category with the launch of a quiche range.

The 400g range comes in three flavours: carrot & coriander, broccoli & stilton and smoked salmon.

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The range retails at around GBP2.79 (US$4.31) and the firm said a twin-pack of pea and ham and asparagus and vintage cheddar is also being developed.

Nigel Parrott, New Covent Garden’s group marketing director, says the deep-filled quiches will build on the success of the firm’s summer soups.

“The success of our summer soups range shows that New Covent Garden has all-year-round appeal and the quiches will strengthen this proposition,” Parrott said.

New Covent Garden has secured listings in Asda and Waitrose for the range and said it is in “discussions” with other customers.

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