The UK’s largest grocers have started the new year with more claims that they can provide value to the country’s cash-strapped consumers.
Amid economic forecasts that 2012 could be another challenging year for UK consumers, Tesco, Sainsbury’s and Morrisons have each launched promotional campaigns to lure shoppers.
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Tesco has made another round of price cuts under its Big Price Drop campaign, Sainsbury’s has said it will continue its Brand Match initiative and Morrisons has launched a series of initiatives, including giving consumers the chance to win their shopping.
“The launch of our Free Shopping gives customers the opportunity to win something which will help with their finances as well as providing some excitement during a month which can be tough,” Morrisons commerical director Richard Hodgson said.
Morrisons, the UK’s fourth-largest grocer, will also allow shoppers to collect saver stamps. It has also slashed the price of “thousands of items”.
Sainsbury’s said its Brand Match price comparison scheme had received a “positive reception” from customers since its launch in October.
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By GlobalDataThe scheme compares the price of a basket of branded grocery products at Sainsbury’s stores with the price of the same products at Tesco and Asda. If the basket of products would have been cheaper at its rivals, Sainsbury’s gives consumers a coupon for the difference.
Sainsbury’s commercial director Mike Coupe said: “Customer feedback about Sainsbury’s Brand Match has been excellent, so we’re delighted to announce that we’re continuing with the scheme. Customers tell us they’re reassured that Sainsbury’s Brand Match means they will always receive great value when they shop with us.”
Tesco has lowered prices on over 350 new products in the third round of cuts since it launched Big Price Drop in September.
“Big Price Drop is not a one-hit wonder. It is a rolling campaign to help customers save more money everyday at Tesco on the essentials they need the most,” Richard Brasher, the CEO of Tesco’s UK operations, said.
