UK grocery distributor and convenience operator Nisa-Today’s said that it has recorded its third year in a row of double-digit sales growth.

The group said yesterday (3 February) that for the year ended December 2010, value sales grew 10.1%, while the volume of cases were up 9.3% against 2009.

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Commenting on the results, Today’s Group managing director Bill Laird said: “We are delighted to update the marketplace with news of such positive growth by our members at a time when many industry headlines are downbeat and pessimistic.”

“The retail development and brand awareness strategies we launched during 2010 really took hold towards the second half of the year and these will gain further momentum this year as we roll out the next stages of each,” added Laird.

Meanwhile, the retailer is forecasting a tough 2011. “A combination of rising unemployment, increasing interest and inflation rates and a reticence from the banking quarter to lend money may very well see 2011 turn out to be the year the economy thought it was going to get at the turn of 2010, said Laird.

However he added: “This will keep everyone firmly focused upon delivering value and being relevant to their customers’ needs. This is very much the territory of entrepreneurial wholesalers and community retailers.”

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