UK online grocer Ocado has kicked off a marketing campaign this week with a radio campaign.

The retailer said today (23 June) that the two-week campaign will air on Magic in London and Heart in the rest of the UK.

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The campaign heralds the return of the ‘Ocado Man’ who sings through a vocoder about the grocer’s services.

The retailer also said it is investing in sports sponsorship. A spokesperson said it had a pitch-side presence at last week’s Wigan versus St Helen’s rugby league match using the tagline ‘Ocado.com – no more supermarket scrums”. Ocado branding also appeared at cricket venues during England’s recent Test match series against Sri Lanka.

The retailer said that further above the line activity will launch in July.

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