UK confectioner Cadbury has launched two Bournville variants, Cadbury Bournville Old Jamaica and Cadbury Bournville Orange in its domestic market.
Cadbury said Bournville Old Jamaica, a raisin and rum flavoured dark chocolate, is back “by popular demand” while Bournville Orange is a new variant.
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“Old Jamaica will be a welcome return for the existing Bournville consumer and Bournville Orange will bring new consumers into the category, driving incremental sales for retailers,” Kate Harding, trade communications manager at Cadbury, said.
“Both variants scored highly for repeat purchase in consumer testing due to their excellent taste,” she added.
The company said that through the launch it hoped to cash in on the strength of the dark chocolate segment.
According to data from AC Nielsen, dark chocolate is leading the growth in the chocolate confectionery market and has outperformed the total large block market for the last three years.
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By GlobalData
