Two companies in the UK’s organic meat and poultry industry have formed a strategic alliance to supply organic beef, pork, lamb and chicken to the major multiples.
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The Chitty Food Group and Lloyd Maunder have created a single supplier for organic meat and poultry, so that retailers can purchase the entire category from one source. Chitty will be supplying organic beef and pork to the alliance, while Lloyd Maunder will supply organic lamb and chicken.
All meat sold under the alliance will be Higher Level certified by EFSIS to the BRC Global Standard Food and have Soil Association certification.
The alliance will also invest in research and marketing, as well as product development, and plans to launch an organic meat brand in 2006.
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By GlobalData
