UK sausage maker Heck Foods, the company formed two years ago by the founders of sausage brand Debbie & Andrew’s, has secured investment from Panoramic Growth Equity.
The private-equity fund has invested GBP1m (US$1.6m) in Heck, taking a 25% stake in the business.
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Debbie and Andrew Keeble set up Heck in 2012 and have won listings for two brands – Heck and The Harrogate Sausage Co.
Mr Keeble insisted Panoramic would “allow us the freedom to run our business our way”. He said: “They vowed never to alter our production facilities and this was really important to us. Panoramic brings a great deal of business experience, connections and financial firepower to the table but we remain in total control of our production process.”
Panoramic partner Stephen Campbell will take a seat on Heck’s board. The deal is Panoramic’s first in the food industry; the fund’s portfolio includes companies in sectors like renewable energy, technology and media.
The Keebles set up the Debbie & Andrew’s sausage business in 1999. The firm accounted for over a quarter of premium sausage sales at its peak. It was sold to JJ Tranfield in 2005, until that company was acquired by Vion two years later. Last year, Vion, as part of its exit from the UK, sold Debbie & Andrew’s to Ireland-based company ABP Food Group.
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By GlobalData
